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Formation en ligne Facebook – Gérer une page entreprise de A à Z – Digital Academy Follow Us

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data-elementor-type="product" data-elementor-id="77697" class="elementor elementor-77697 elementor-location-single post-77591 product type-product status-publish has-post-thumbnail product_cat-facebook product_tag-facebook first instock sale sold-individually taxable shipping-taxable purchasable product-type-variable has-default-attributes product">


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Formation en ligne Facebook - Gérer une page entreprise de A à Z

190€ htva80€ htva | Offre Spéciale


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Découvrez les clés pour réussir votre page d’entreprise sur Facebook. Social Media Manager depuis 2015 chez Follow Us, Valentin Jeanmart vous livre conseils et astuces pour positionner votre entreprise sur Facebook, augmenter vos abonnés, attirer des prospects qualifiés et booster vos ventes. Cette formation s’adresse aux personnes désirant tirer bénéfice des outils Facebook destinés aux entreprises.

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Description

Maîtrisez de A à Z votre page d’entreprise Facebook et vos campagnes publicitaires

Objectifs – A la suite de cette formation vous serez capable de :

    • Créer et optimiser une page Facebook
    • Maîtriser l’animation et la gestion d’une page entreprise
    • Connaître les différents formats de publications Facebook
    • Connaître les outils pour un contenu pertinent et percutant
    • Elaborer une stratégie
    • Créer un plan d’action
    • Créer des publicités sur Facebook
    • Recibler les visiteurs de votre site web sur Facebook
    • Analyser les résultats des campagnes

Programme en 23 modules

  • MODULE 1 : Introduction
  • MODULE 2 : Définir la stratégie de son compte Facebook
  • MODULE 3 : Créer / optimiser une page professionnelle Facebook
  • MODULE 4 : Comment créer une boutique sur Facebook
  • MODULE 5 : Définir les paramètres de la page
  • MODULE 6 : Comment publier du contenu
  • MODULE 7 : Animer la communauté
  • MODULE 8 : Consulter les statistiques de la page
  • MODULE 9 : Pourquoi faire de la publicité sur Facebook ?
  • MODULE 10 : Paramétrer son compte publicitaire Facebook
  • MODULE 11 : Les objectifs d’une campagne publicitaire
  • MODULE 12 : Les différentes audiences sur Facebook
  • MODULE 13 : Le pixel Facebook
  • MODULE 14 : Créer une campagne publicitaire – Mentions j’aime
  • MODULE 15 : Créer une campagne publicitaire – Interactions
  • MODULE 16 : Créer une campagne publicitaire – Trafic
  • MODULE 17 : Créer une campagne publicitaire – Générations de prospects
  • MODULE 18 : Créer une campagne publicitaire – Message
  • MODULE 19 : Créer une campagne publicitaire – Conversions
  • MODULE 20 : Faire de la publicité depuis la page via la promotion rapide
  • MODULE 21 : Analyser les statistiques d’une publicité
  • MODULE 22 : Les applications utiles pour Facebook
  • MODULE 23 : Conclusion
  • Quiz final

Vous bénéficiez d’un accès illimité à la formation !


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